'Girl Power', a poster with the stars of the British pop group 'Spice Girls' (formed in 1994) - Victoria Beckham (with nickname Posh Spice) , Emma Bunton (Baby Spice), Melanie Brown (Scary Spice), Melanie Chisholm (Sporty Spice) and Geri Halliwell (Ginger Spice). The term 'girl power' has been used for the cultural phenomenon of the 1990s and early 2000s, linked to third-wave of the feminist movement, which was popularized by the Spice Girls, one of the most successful marketing engines and with a major impact on young girls.